Journal Essay Example | Topics and Well Written Essays - 250 words - 99

Journal - Essay Example All children believe in Santa Clause and love the magic of Christmas. So Coca Cola used it and built the association array, something like Santa Claus drinks Coca Cola and Christmas is not full without Coca Cola. At least I understood it in this way and asked to buy me a Cola. In this commercial one may also find the image of happy families, celebrating the holiday and enjoying positive emotions. Children like and need such things and these pictures capture childrens attention. Also the authors used the holiday song with very sticking to the memory tune. Eric Schlosser in his essay Kid Kustomers noticed â€Å"The growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases (...)†. This pattern works in case of Christmas advertisement by Coca Cola. When I found the clip on YouTube I saw comments like â€Å"I dont feel Christmas until I see and hear that advert† (user pwnsauce8) or â€Å"i love coca cola adverts at christmas i always drink coke on christmas day† (user Ste OC). Also I remember the commercial of 7-UP with Orlando Jones. He plays with small dog and accidentally he hits the pet with the can of 7-UP. I was not cruel to animals, I liked dogs and liked to play with them. I imaged that the dog is kidding and pretending dead so it seemed very funny. This clip did not make me want 7-UP but it made me want a puppy. I asked my parents to buy me a dog every time I saw this video. Now I can say these clips contain no information about goods, its features, or price. There are only emotions and associative arrays in these videos. So the ideal audience of these advertisements has to be emotional and have no logical and critical thinking. Like kids. Basically these drinks are not for children as they contain a lot of harmful for childs body

Green Computing Research Project Part 2 Case Study

Green Computing Research Project Part 2 - Case Study Example The company will need a well functioning network that will enable the two IT analysts to maintain and implement the system by consulting Christian at the code company. This will need them to interact and work together by testing the codes of the application and ensuring that the application will be running without any problem. Compatibility will also be needed by using the required printing software that will be installed in the computers when the customers need to scan their checks. By analyzing the best printing machines the company needs to contact DevAn Consultants for them pick out the best machines needed for the project. This will be done while looking for the best market of the printing machines and considering the kind of applications that will be used in the system. The scanning project will enable the customers in the company to have an easy time to communicate with the company by sending their information and checks to the company by scanning their documents. This has been a request that has been made by many of the customers in order for them to avoid insecurity and save time. As stated early, the customers will be scanning their checks and documents then send them to the company by filling in their personal information that will be protected by the company’s security. Each customer is required to send the information from anywhere provided he or she accesses the internet. For a customer to be able to use the service, he or she will first fill in the required information for the transaction to be successful. Before the scanning starts the company must ensure that there is a network for the customers to access the company’s website. This will also be accompanied by the security the company is to provide to the customers. This includes installation of maintenance software and the security protection system in the company’s system. Example is the anti virus which will protect the company site from any malware